Are you looking to detect Adblock users in WordPress because almost every website owner is depending on the ad revenue which is generated from the websites. Some users used browser extensions to block the advertisement such as Adblock which can majorly hurt your website potential revenue. In this article, we are going to share how you can detect Adblock users in WordPress and Bypass Adblock software.
What is Adblock?
This is basic software which is used to detect advertisement on web pages and block them. It will allow a user to remove almost every advertisement from the website to get clean user interface on other hands it will hurt the revenue of website owner.
According to PageFair, they conducted a research by which they get to know that users are getting familiar with Adblock services and the use of Adblock service is getting increase year by year. From the following image of the research graph, you can observe that how quickly users are getting familiar with the uses of Adblock service.
This is a very serious problem for Website owners because the major revenue is in danger if their users use Adblock service.
What Should You Need To Do About AdBlock
There are multiple approaches which Our master can use to resolve this problem.
Do nothing approach
You will do nothing to save your revenue instead of that you will start learning how to be a loss and maintain your website position.
You can simply request the user to whitelist your website because you are providing quality content and it’s hard to manage without any support. Even that you can request your user to donate you so that you can work properly on your website.
As an alternative, you can create membership website where you can post quality content which is only visible when the user will pay. There are many websites which are using this approach the biggest example for us is reddit.
In this approach, you will block all the users which are using Adblock service. By this user will not be able to view your content until they will whitelist your website or disable Adblock service.
This approach is some kind of aggressive because the user will get the blocked message and most of the time user will leave your website without viewing the content. According to the PageFair survey, this at 77% of adblock user will leave the website without viewing the content when they receive Adblock message.
Highly recommend to use passive approach but if you are not able to support your website without advertisement then the aggressive approach will be recommended.
Detect Adblock Users in WordPress
Before requesting your user to whitelist your website and support you, you have to recognize the user which are using Adblock service. There are several methods by which you can easily detect Adblock users in WordPress.
We are going to share different methods by which you can easily detect at block user. You can use one of them according to your situation and requirements.
1 Target AdBlock Users with OptinMonster
OptinMonster is known for the lead generation software. It will allow you to make your user permanent subscriber or customer.
This plugin will allow you to show OptinMonster campaigns to those users who are using Adblock service along with the Adblock message.
First of all, you have to create an account on an OptinMonster official website. If you want to use Adblock targeting then you must have pro plan.
After successfully creating the account now it’s time to install the plugin in press website and activate that.
This plugin will create the connection between your website and OptinMonster.
After the activation, you have to click on the OptinMonster icon which is on the admin bar. Within the API credentials, you have to insert API key from your account to integrate OptinMonster properly.
After authenticating the API key now you have to create a new campaign by clicking on the button “create new campaign”.
It will redirect you to the OptinMonster official website.
First of all, you have to select the type of campaign which you want to show. If you want to go through with the passive approach you can use lightbox popup. Call if you want to use the aggressive approach you can use full-screen campaign.
After this, you have to select the template for your campaign. For this tutorial we are going to use target theme, there are several themes are available which you can use.
After this, you have to decide the title of your campaign. After that, you will get redirected to campaign designer.
From here you can easily edit the Adblock message as you are required.
Next, you have to click on yes/no icon to convert this OptinMonster camping from the email subscription.
Now you are able to edit yes and no button text. You can easily change the name of buttons by which you can give a message to the user. Such as ” I have disabled Adblock” for the yes button and “I will think about it” for the no button.
Next, you have to click on display rules to set the criteria on which behalf of the campaign will execute. Such as in this tutorial we have used “visitors who are using Adblock”.
Now you just have to activate the status of this rule so that it will only display to those visitors who have to enable Adblock software.
After this, you just have to save your settings and publish this campaign. Next, they will ask you where you want to display this campaign.
Now you just have to visit your website and refresh your tab so that newly created campaign will display in the OptinMonster setting page under the campaign tab.
Next, you need to click on go live button to activate Adblock detecting campaign on WordPress website.
You can easily test your website that campaign is working or not by installing Adblock software and visit your website. You will observe lightbox popup which is asking the user to support your website.
If you want to use the aggressive approach you have to use full screen instead of lightbox popup.
2 Target AdBlock Users with AdSanity
This plugin is known for the add Management Service within WordPress. This plugin will allow you to detect uses which are using Adblock service but only in the paid module.
First of all, you have to install and activate AdSanity. Then you have to install the paid module to detect Adblock user.
After activating both plugins you have to visit the setting page and click on add-ons tab.
By using this plugin you can prompt adblock message on the post and even that on pages. You can create custom redirect whenever the user will detect as the ad block user.
In both conditions, a user has to disable their Adblock software to continue the browse experience of your website.
In this article, we have tried to resolve the problem regarding detecting adblock users in WordPress website to optimise ad revenue. If you like or effort then don’t forget to share it with your friends.