Content marketing is one of the best ways to grow your small business online, but with so many people writing blog posts and sharing their new material on social media, it’s hard to stand out and make an impression. Below, we’ve rounded up ways to get people to engage.
- Use multimedia content
Not every piece of “content” has to be a 500-word article. Experiment with new forms of content that are more engaging, like videos, GIFs, infographics and live streams. The more variety you can offer your customers, the more likely you are to see engagement rates increase. Look around and see what works for your competitors – if they’re working on a YouTube channel, for example, ask yourself why and see if you can follow suit, too.
- Add a call to action (CTA)
Adding calls to action at the bottom of your blog posts, whether a newsletter signup form or a coupon code for a new product, can increase engagement rates. After all, there’s little point in writing quality content and not getting anything in return for your time. Creating a path for your users to follow (in other words, pushing them through your sales funnel) is the best way to make your content more engaging and help convert readers into customers.
- Share your content on social media
Social media is one of the most effective promotional platforms for your content marketing efforts, so start tweeting and updating your status when you have new material to share. If you want to start real discussions regarding your content, you could consider experimenting with Facebook Ads to reach people who don’t already follow and like your page. On Twitter, you could take part in a Twitter Hour and use your content as an example when answering questions from your followers and other business owners.
- Syndicate your content
With more than two million blog posts published every day, it’s no good hitting “send” and waiting for visitors to flock to your website. To really spread the message about your brand and your products, you need to put yourself in front of a huge audience. And that’s where content syndication can help. Contrary to popular belief, publishing your content on more than one website won’t cause you to be penalised by Google – you just need to use the rel=canonical tag before publishing to ensure your original article gets the credit.
We’ve put together four ways to get more people to engage with your content marketing, but there’s certainly more ways to get results. For example, you could make your content more engaging through content upgrades or unlocks, you could offer a prize for the best comment at the bottom of your posts, or promote your content on third party websites through guest blogging. Play around with different ideas and see what works best for your website – there is no one-size-fits-all when it comes to audience engagement!
About the Author
Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation.