Every Website holder, blogger and e-commerce owner wants to increase their conversion rates and reduce their exit rates. And, the studies show that one of the key reasons behind this why exit rates may be hitting the roof is poor page load performance. In this article I discuss page load speed importance in 2017.
Below, you will find the explanation as to why page load speed should be your next focus for your website or blog site if you want to make your website as profitable as possible.
Why Is The Page Load Speed Very Important?
It definitely makes sense to you improve your page load speed as much as you can.
Potential and daily bases customers can really get frustrated and disillusioned with your website if they find that they have to wait for long time for pages to load. This is the key reason why exit rates (the rates at which visitors to the page exit your site on that specific page) can start to climb or decrease.
Gomez.com recently did a homework or study which suggested that over half of the internet users expect a site to load within 2 seconds. Any longer than that time, and they may start tapping and watching their watch, getting frustrated, irritated, and preparing to click far away from your website to see if one of your competitors offers a website experience with a better page load performance.
Use Mobile Phones To Access Mobile Site
It is always a very good idea to have a mobile version of your website. Studies into smartphone usage have shown that around two-thirds of the smartphone users use their phones to access the web.
What is more to expect, this is an upward trend. The number of the people accessing the mobile versions of websites is also expected to grow due to the increased of smartphone usage.
However, one thing to be aware of that the mobile versions of sites will tend to load more time to open and slowly than the ‘traditional’ web versions.
This means that you cannot just insert the same code that you used for the web version of your website onto mobile version. Rather, you will need to change that code to streamline it so that your mobile website has that crucial two seconds or less page load performance to open.
When testing the loading speed of your website pages, test it on both the web and the mobile version of your website.
How Can Check The Page Load Speed Of Website?
Checking your page load speed of website is actually pretty simple and easy, especially when Google has recently released some free online tools to do your task.
Check out Page Speed Of Website Online, for example, which is a tool developed by the Google Labs. You can integrate Page Speed plugin Online into your site as an extension, or you can just use it as the web-based tool.
Crucially, Page Speed Online will be able to tell you about page load speed. If your website speed very low and pages are loading too slowly, it suggests some options for improving your page load performance or speed.
Three key ways to improve page load speed
There are many ways to improve the speed of website at which your pages load. Following are three key points:
GZIP The Compression Tool:-
It is understandable if you do not want to sacrifice those big, beautiful, attractive high definition images in order to make your page load performance or speed a little quicker. But with the GZIP compression, you do not need to sacrifice. GZIP compression tool can reduce the size of the files on your site by up to 70%, without sacrificing or destroying the quality of the images or other graphics.
Save Your CSS And Scripts For Site As External Files
Enable your cache settings for your site so that if your pages are in danger of loading a little more slowly and take time, your website can rely on cached versions instead. If you update your caches regularly and every day, they will give the same look and feel as the up-to-date versions of your website. You should consider using the CDN to serve your pages & images. You can use MAXCDN or KeyCDN as CDN which is recommended by most pros. Here are more options for the CDN.
There are many other ways you can increase your page load performance and speed except these three key methods and point. Try using methods other than the HTML to resize your images quality and size, for instance, and try the very best performing network that you can use.
How Much My Page Load Speed In 2017?
As the 2017 approaches, it is definitely worth and importance to thinking about your visitors for the year ahead.
Hobo Web has done an extensive and interesting study of how page load speed of pages or site affects performance or speed and their the graphs show that the negative impact on conversion rates is negligible to 5% or lower when pages take a second or less to load or open. When pages load and open as quickly as this, moreover, any exit rates that you do get for these pages of your website will most likely be due to factors other than page load speed.
Studies about page load speed of websites in this article suggest that you need to keep your page load speed below two seconds, why not try to exceed your visitors’ expectations in 2017? Try and reduce the page load speed to 1 second or less then it.
Now it’s your turn what method you use to increase page load speed of website in 2017. It’s totally up to which method you use for the purpose to increase page load speed or performance of your website. Please comment me if you find this article helpful and share the methods with me that you use to increase page load speed of your site.
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